Free local SEO checklist: be found on Google in your town

My Google Business Profile exists and is verified Without verification, the profile appears neither on Maps nor in local results.

The primary category matches my activity exactly It is the first relevance criterion. "Plumber" and "Heating contractor" do not come up for the same searches.

Opening hours are accurate, public holidays included A profile showing "closed" on a day you work sends the customer to the competitor.

The profile has at least ten recent photos taken by me Shopfront, team, completed work, equipment. Stock photos do not count.

My services are listed one by one, with a price when possible Each service added is one more search you can appear on.

Is your business visible in your town?

Invisible to your neighbours

Present, but not in front

Well placed, a few settings left

Complete local visibility

To do first